Human After All (HAA) is small creative design agency based in London. Their work includes the recent recent promotional material for the BAFTA Film Awards, and projects for clients include Facebook, Google, Adidas and Honda. The team of 13 also do their own side-projects, like their quarterly magazine project ‘Weapons of Reason’ and ‘Delve’ their weekly film newsletter.
HAA wanted to make their website clearer and help create a clear delineation between their client work and side projects, and all their ad-hoc activities (events, talks and learning events) and differentiate them from their competitors.
Using UX methodologies our design rationalized the site structure with an emphasis on the needs of potential clients and customers, who wanted to easily identify information about the company, to share their work and easily contact them. The de-cluttered the landing pages allowing for larger images above the fold compared to the previous website. A new ‘Made by ¨Us’ section has given Human After All a place to showcase their work. By creating a separate area for by client projects we created a funnel for how people use the website based on their specific needs.
Duration : 2 Weeks