Client: Human After All
Client: Human After All
Human After All is small creative design agency based in London. Their work includes the recent recent promotional material for the BAFTA Film Awards, and projects for clients include Facebook, Google, Adidas and Honda. The team of 13 also do their own side-project, like there four-year magazine project Weapons of Reason and the Delve the weekly film newsletter.
Team: Kojo Boateng, Sunil Pithwa (lead), Rosana Castano,
Project Duration: 2 Weeks
To help create a clear delineation between Human After All client work and side projects.
To find space for their Human After All ad-hoc activities (events, talks and learning events) and differentiate them from their competitors.
We began doing stakeholder interviews with the team at Human After all. We interviewed co-founders Paul Willoughby and Danny Miller, Ailsa Caine (MD) and Financial Director Meredydd Lloyd-Jones. They told us that they want the website to be a business tool to showcase the company’s work.
A few points from theses interviews:
We began by talking the team at Human After all. We interviewed co-founders Paul Willoughby and Danny Miller, Ailsa Caine (MD) and Financial Director Meredydd Lloyd-Jones. They told us that they want the website to be a business tool to showcase the company’s work.
We interviewed 10 people at all levels who took part in our survey. They told us that they used Google, Linkedin, Twitter and Instagram to research creative agencies. They used a mobile device but preferred to look at creative work on a larger screen. They also look at agency websites for inspiration sometimes sharing the work on email or via social media.
In order to understand their business needs, we did a survey to establish what potential clients looked for in a creative agency. Key findings were that people want to see the latest work and projects from previous clients. They also didn’t like contact details that are not clear, poorly written copy and sites which were not up to date or too cluttered. Two thirds of respondents preferred to work with small or medium sized agencies (1-80 people.)
We did a task analysis with 5 people to see how they used the current Human After All website. When navigating to an article some users didn’t realise when they tapped on some articles that they had left the website and were on the Creativity Connected tumblr page.
Once on Tumblr, users found it difficult to navigate back to the main website. Within a few clicks users were directed away from the website. They also scrolled endlessly down the page trying to find the Contacts information on the Tumblr page. Navigation was inconsistent across mobile and desktop, making it difficult for propel to drill down into sub-categories on the Work page.