ITV wanted to bring their network news more visually in line with ITV1s brand to create a flexible strong visual identity. Working in collaboration with BDA Creative. I lead the design team which brought this vision to life. Delivering an opening sequence which seamlessly transitioned to an epic 3D Virtual studio. And implementing strong iconic on-screen packaging and bespoke content graphics. This project won two Gold Promax/BDA.
Art Direction: Kojo Boateng, Mark Hobbins
Design: Tobias Beaugard, James Greenslade, Emma Lidgey, Micheal O’Donnabhain
Studio Design: Ian White, Jago Design