Know Your Crew

Know Your Crew is a mobile platform that fosters connectivity in groups. Their enterprise tool, Know Your Crew Pro, uses gamification, research-based content and data analytics to measure, communication, improve team performance and build relations.
The original marketing website was cluttered, with poor quality photographs and too much content. The brief the client was to redesign this responsive website and improve the experience and usability of the website to improve engagement and drive inquiries. The solution created suit of animal illustration to symbolize particular traits that exists within a team.  After conducting user research and user journey mapping, I created and tested wireframes and mock-ups that simplified the design and layout,  the content more digestable to users.

User Interviews
User Research
Visual Design