We started by looking at what the current game formats are displayed as results in the feed. The main format displayed on the feed was Strokeplay, one of the aims of the project was to establish a way to display a variety of scoring formats whilst retaining a consistent overall design. The design also needed to introduce a way to show matchplay formats and Stableford formats.
To get a more complete overview of the Feed section I did a comparative analysis of other social golf apps created. I created a spreadsheet and compared features to see where VPAR had leverage over our competitors and also where there were potential opportunities for the app.
What we learned
What I found from my research was that whilst all the apps displayed results from round in their feed, many also favoured social media style updates which included photographs and the ability to upload their own photos. This tended to make them look and feel more like Instagram or Facebook. Some users in the older demographic felt these sorts of features were less important. we decided to focus on the needs of the golfer, specifically their desire to see round results displayed in a clear and consistent manner.
We wanted to explore placing game scores and stats on the card. We made the image course image larger and laid the designs over the image. We wanted to make the information on the page more conversational rather than only displaying scores. From a technical point of view the the display of statistics may look inconsistent of the user doesn’t enter all the statistics as they play.
Users liked the use of a larger image and the new layout but some felt that there was too much information on the screen and that it may be too much information to read on the screen.
Scoring for tournaments
For our research we looked at how the professional competitions like the PGA tour and the US open showed their results. We also looked at our own live scoring feature to see what we could learn from the VPAR Live Leaderboard. Our challenge was how to simplify the display of matchplay games within the feed. We needed to display individuals or teams as ‘Player 1 beat Player, then the outcome. By looking at these designs we simplified the layout in wireframes. Our next direction was less conversational and much clearer.
The final build
The final design is a cleaner more flexible layout which allows the consistent display of multiple game formats for Strokeplay, Matchplay and Stableford for individuals, teams and tournaments. The introduction of a larger course image gives the feel of a social feed, whilst still focussing on the game of golf. Feedback from users has been positive making the feed feature more social more dynamic.