Kickstarter is a crowdfunding platform that allows people to fund projects posted to their site. To date backers have pledged over $1.5 billion and funded over 80,000 projects, including the Occulus VR virtual reality system, the pebble watch and the Coolest Cooler.
TEAM: ADI HARARI, AMAR DHESI, KOJO BOATENG
DURATION: 2 WEEKS
We looked at some popular crowdfunding websites, comparing key features and establishing what their business models were. We compared Just Giving, Pozible, Subbable and Indiegogo to see how they worked and if they used subscriptions model or recurring payments.
There was always a very clear a large input field to make your pledge. All the sites had a similar set-up for login/sign-up, entering a pledge and the payment process. The challenge for Kickstarter was their business model doesn’t take money from backers unless the project meets it’s funding goals, so a subscription model would be challenging to implement.
Our survey was quite evenly split between Men (54%) and women 46% (women). 88% of respondents said they had visited Kickstarter in the last year with 50% of them earning between £25 and £60k
With the data from our survey and interviews we created four personas based on the type of person who would use recurring payments on Kickstarter. Personas were split between backers and creators.
We prioritised the features we would need and also decided on what our minimum viable product would be for the first phase of the project. They included making payment options clear, showing the length of payments. For both creators and backers on Kickstarter allowing a facility for multiple payments and single payments.
We created some wireframes based on the findings from our paper prototype. We tested this design again with two of the respondents from our survey and got some positive feedback on the flow. Our testers found the process easy to understand and felt it was clear from a creator and a backer perspective. There was some confusion about the copy we had used and also some of the text was not large enough.
Our final visual design, re-skinned the Kickstarter website. Once at the pledging stage a user can specify the amount of money they want to pledge over a fixed period and see the associated reward. The facility also calculates the initial debit and future debits if the project meets it’s goal. During the fulfilment process they are able to see how much their initial payment is and for how long.