Kojo Boateng Studio

09/12/19

Pow!Pow! DC

POW! WOW! DC MURAL FESTIVAL

CLIENT: POW!WOW! DC

For ten days every year, a curated group of artists from around the globe travel to Washington, DC to paint larger-than-life murals at our annual celebration of art and creativity, the international mural festival called POW! WOW! DC.

I was commissioned by the festival director Kelly Towles to design marketing material for the festival. Using the existing logo as a start, I was inspired by the drops and bubbles often associated with live painting. i developed this concepts in a camouflage texture and used in the creation of t-shirts, bags, badges and flyers. I also redesigned the festival website, providing clear direction about the festival and where people could find the walls.

Website

ROLE: CREATIVE DIRECTION, DESIGN, WEBSITE DESIGN

no responses

05/04/18

The Reputation Lab

THE REPUTATION LAB

BRANDING / UX/UI

The Reputation Lab is a Washington DC based consulting agency that helps hotels and restaurants to respond to guest reviews on platforms like Tripadvisor. The company needed to streamline their content and redesign their website to develop an identity. I conducted user testing and competitor analysis to define user needs and to research the guest review market. The new responsive website focuses on the companies service and features case studies and samples of guest review responses. Marketing material was created featuring a newly designed logo which was designed inspired by the periodic table and the classic 5 stars which both customers and clients strive for within the hospitality.

Skills: Competitor Review, User Interviews, Journey Mapping User testing, SEO, Wireframing, Prototypes, Visual Design, Logo Design, Graphic Design

thereputationlab.com

no responses

31/10/17

Digital Thirst

DIGITAL THIRST

Digital Thirst is a boutique digital advertising agency based in London. They work with advertisers, agencies and publishers to help them find the right advertising channels to connect them to their audiences.

I was commissioned by their founder Ellie Edwards to create a logo and develop concepts for how they can best communicate brand and unique business proposition. The concept for the logo is loosely based on the shape of a tongue, to indicate the idea of taste. I created a simple rendering of the words Digital Thirst in Futura Condensed Extrabold works within a half lozenge shape for use on printed materials, online and social media where much of their clients operate.

no responses