I worked with Lambie Nairn and ITV Creative on the relaunch of ITV News. I worked with my team on building a set a guidelines creating for bespoke 3D and information graphics. this look was always carries through to al of the ITV News regions.

This was part of the broader rebrand of ITV. I managed the design and implementation of the new look, which included overseeing the creation of the opening titles and the implementation of full-frame graphics. Working with Simom Jago (BDA Creative) and Jim Mann (Lightwell), we built the new studio using our ground-breaking Viz Virtual Reality technology, introducing a set of virtual plam screens which carried a bank of monitors, a technique which has never been done before. The rollout also included a reskin of the ITV.com website.

The coverage of The US Election on ITV was based on the concept of the periodic table with each state representing an element. The Opening titles used this as a motif with images of of Obama and Romney during their caompaigning. As ITV were simulcast with NBC in the states for key results we needed to make sure our design was complementary with the US coverage whilst retaining our own visual identity. Using our Virtual Studio technology we were able to reskin our News set in keeping with the election feel.

Design Director: Kojo Boateng
Designers: Donal O’Keeffe, Gabrielle Smith, Tobias Beaugeard
Viz developers: Ian White