The coverage of The US Election on ITV was based on the concept of the periodic table with each state representing an element. The Opening titles used this as a motif with images of of Obama and Romney during their caompaigning. As ITV were simulcast with NBC in the states for key results we needed to make sure our design was complementary with the US coverage whilst retaining our own visual identity. Using our Virtual Studio technology we were able to reskin our News set in keeping with the election feel.

Design Director: Kojo Boateng
Designers: Donal O’Keeffe, Gabrielle Smith, Tobias Beaugeard
Viz developers: Ian White

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US Elex FF Graphic Key States

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