Students from Berghs School of Communication asked leading figures in the creative world to discuss their ‘fear of failure’. Speaking to Creative Review, Berghs student Louise Ljungberg explains: ” We students (including me) are constantly flanked by the biggest creativity blocker of them all – the fear of failure. Therefore we’ve decided that this year’s exhibition theme will be – the fear of failure. The purpose of having this theme is to equip the students (and the Swedish communication industry) with a new perspective on failure.”

Contributions include Wolff Olins, Stefan Sagmeister, AKQA’s Rei Inamoto, Photographer Sarah Moon, Wally Olins and my favourite Milton Glaser.

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