September 28, 2009

HOSANA ‘Local Heroes’ Poster Campaign

HOSANA ‘Local Heroes’ Poster Campaign

HOSANA Sportswear is an clothing brand with an emphasis on grassroots sports initiatives. This poster campaign focused on local heroes using talented basketball players from around the UK. This was a below the line campaign which targeted particular neighbourhoods, the aim to define HOSANA Sportwear as a british brand which supports local sporting initiatives. Many of the players went on to play for international clubs and the GB Basketball team.

POSTER CAMPAIGN WORK 1

POSTER CAMPAIGN WORK 1

POSTER CAMPAIGN WORK 1

POSTER CAMPAIGN WORK 1

POSTER CAMPAIGN WORK 1

Branding , Print
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