For ITV Election 2010 it was important that the information graphics were clear and easy to understand. For the centrepiece of the studio we created a 20ft virtual wall. Complex election data was then simplified into some key graphics on the night, including a The Election Battleground which was controlled by the Julie Etchingham via a virtual touchscreen.

Creative Director: Kojo Boateng
Technical Director: Jon Roberts
Opening Titles: Richard Dufty
Design: Richard Dufty, Kojo Boateng,
Viz Developers: Ian White, Michael O’Donnabhain

Election KB Still 05

Election KB Still 04

Election KB Still 03

Election FF Result

Election Julie Fight

Election Studio Exit Poll

Election Namestrap

Election Alastair Intro

SOTN Studio Wide

Election Alastair Touchscreen

Election SOV Jackie Smith

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