What I do
VPAR has three core sides of the business, an app available on iOS and Android, a Tournament Service and a Tournament Management system used by Golf clubs. I came into the business with little knowledge of golf and now work within the VPAR product to a Lead UX designer.
My primary role is to develop and refine features across the app and managed service platform. I do this by talking golfers and define what their needs and goals are before developing a new feature. I also talk to Stakeholders across the business to ensure that and new features we plan to develop meet the needs of the business. Since I began working on the project I have worked with the developer and engineers to transform the legacy VPAR iOS. I have also been integral in the development of the new Android build of the app. Most notably designing the Registration, Onboarding, Digital Sccorecard and feed. I use a wide range of UX processes including, card sorting, creating user flows and user journeys, heuristic analysis, information architecture, customer feedback, participatory design and prototyping. My background as a graphic designer and motion designer also means I am able to get involved in the creation of high fidelity prototypes.